Published content, advertising figures and the decisions behind a small business.
These examples come from Aaron’s personal Conscious Man account and his business, The Conscious Self. They demonstrate practical experience; they are not independent Business in Motion client results.
Figures checked in October 2026. Each example identifies its period and source.
The Conscious Self / Meta advertising
Lower spend per reported purchase
Aaron previously used agencies and now manages more of the work directly. The available exports let us compare advertising spend and Meta-reported purchase activity across September and October.
64%Lower average daily ad spend
58%Lower spend per reported purchase event
87%Of the previous daily reported purchase activity retained
The question
What happened to reported purchase activity when the advertising spend was lower?
What the figures show
October retained around 87% of September’s daily reported purchase activity on 36% of the daily spend. Spend per reported purchase event fell from £15.63 to £6.54.
What to review next
Use cost and purchase activity together when discussing the budget, then check booking revenue and total costs before judging profitability.
1–30 September versus 1–21 October 2026, using daily averages. Meta attribution is not a verified booking ledger. Different periods do not isolate a management effect or establish revenue or profit.
View the comparison table +
Meta export comparison. GBP, rounded to two decimal places.
Measure
1–30 Sep 2026
1–21 Oct 2026
Reporting days
30
21
Actual ad spend
£1,515.66
£386.07
Average daily spend
£50.52
£18.38
Meta-reported purchase events
97
59
Reported purchase events per day
3.23
2.81
Spend per reported purchase event
£15.63
£6.54
More recent advertising snapshot +
Recent Meta snapshot · 12–25 October 2026
From advertising to the website.
Over these 14 days, £264.45 of Meta advertising spend recorded 711 landing-page views and 31 reported purchase events. That works out at £0.37 per landing-page view and £8.53 per reported purchase event.
711Meta-reported landing-page views
£0.37Average spend per landing-page view
31Meta-reported purchase events
Ad-level totals match the separate ad-set export for the same dates. These are the same activity viewed two ways, counted once. Page views can include repeat visits; purchase events use Meta attribution and are not verified unique bookings or revenue. This is a separate snapshot from the September–October comparison above.
The autumn carousel introduced Always Human. The waterfall post used a real experience photograph, explained the sauna offer and included a booking link. You can open both original posts below.
An Always Human carousel, using the business’s existing autumn design and a short caption. Selected for the reach, saves and shares recorded in Metricool.
Accounts reached
10,362
Saves
28
Shares
49
Published content. Figures checked in Metricool on 23 October 2026.
Purpose: explain the experience and give people a booking route.
A real waterfall photograph with copy about the sauna experience, a request for reviews and a booking link. The same creative appeared on Instagram; these figures belong to the Facebook post.
Reported reach
33,920
Link clicks
248
Shares
10
Published content. Figures checked in Metricool on 23 October 2026.
The approach
Use the business’s own imagery and writing to explain an experience people can actually book.
The response
The carousel recorded 10,362 accounts reached, 49 shares and 28 saves. The Facebook post recorded 248 link clicks alongside its reported reach of 33,920.
The next question
Which interested visitors became customers? The recorded clicks justify checking the booking journey, but cannot answer that on their own.
Selected posts from Aaron’s own business. Figures checked in Metricool on 23 October 2026. Counts may include repeat activity and do not establish sales.
The business Instagram account over 90 days +
Instagram’s selected 90-day view showed 609 external link taps, 3,201 profile visits and 320,915 views.
609External link taps
3,201Profile visits
320,915Instagram views in the selected 90 days
Read from @the.conscious_self’s Instagram Account Insights on 27 October 2026. Facebook views are excluded. External link taps can be on any eligible profile link, not necessarily the booking link. Activity can repeat and overlap with the posts above.
How these posts compare within the reviewed sample +
Putting the figures in context
Why these results matter.
Good marketing needs to be seen, give people something worth keeping or sharing, and make the next step clear. These examples show those parts of the work in practice.
The Instagram carousel
Its reach of 10,362 was around 20 times the median reach of 524.5 across the 76 carousels returned. It had the highest reported reach and share count among the 113 returned Instagram feed posts.
Metricool also attributed six follows to this post. The evidence supports a strong awareness example within this sample. It does not establish how many people booked Always Human.
The Facebook post
Its reported reach of 33,920 and 248 link clicks were the highest among the 167 returned Facebook feed posts. Among 84 albums, median reported reach was 1,058.5 and median link clicks were 3.5.
The post generated attention and a recorded next step. Link clicks can include repeat activity and do not tell us how many visitors completed a booking.
These are selected standout posts, not typical results or forecasts. Posts have had different amounts of time to accumulate activity. The comparison does not isolate the effects of format, budget, subject or timing.
Conscious Man / Personal Instagram account
A reel people saved and followed
Aaron’s reel about authenticity gives a concrete example of his personal writing attracting an audience. The post was published on 12 August 2026.
Saves and attributed follows show actions beyond watching. They demonstrate a response to this content, rather than enquiries or sales for another business.
Lifetime Instagram Insights checked 24 October 2026. Facebook views excluded. Selected personal-account result, not a verified collaboration, typical client result or a claim of organic-only distribution.
The personal Instagram account over 90 days +
Conscious Man’s selected 90-day view recorded 1,195,465 Instagram views, 13,543 profile visits and 402 external link taps.
1,195,465Instagram views in the selected 90 days
13,543Profile visits
402External link taps
Read from signed-in Instagram Account Insights on 27 October 2026. These totals can include repeated activity and overlap with the reel. The two accounts’ audiences are not added together as unique people. Link taps are not verified bookings.
Another personal-account example +
Conscious Man · Another published result
A second reel people chose to follow.
A reel about forgiveness, published on 28 August 2026, recorded 695 follows and 483 saves alongside 29,796 Instagram views. It gives you another example of personal content attracting a response beyond views alone.
Lifetime figures read in Instagram Insights on 24 October 2026. Conscious Man is Aaron’s personal account. Facebook views are excluded; figures are not combined with the featured reel or presented as typical client results.
The Conscious Self / Website bookings
177 product bookings through the website
Bókun recorded 216 product bookings created across the four complete weeks from 28 September to 25 October 2026. Of those, 177 were assigned to the business’s own website channel.
177Product bookings through the business website
82%Of reported product bookings through that website channel
216Total product bookings across all channels
This demonstrates a business receiving bookings through its own website. The available report does not identify which social posts, advertisements, repeat customers or other sources led to them.
Bókun checked 27 October 2026. Product bookings are its reporting unit, not unique customers or attendees. The report is not a paid or refund-adjusted revenue ledger. The weekly totals do not establish improved booking consistency.
The detail, in plain English
Sources and definitions
Follow the sources and definitions behind the examples. Customer records and account access details remain private.
Social sources
Connected Metricool data, retrieved 23 October 2026. The query covered publications dated 25 July to 22 October 2026. Returned Instagram feed records began on 5 August, so the sample is not a complete history of that account.
The visible Instagram examples belong to @the.conscious_self. The Facebook examples belong to The Conscious Self. Counts are totals recorded at retrieval, rather than activity occurring only within the publication window.
Advertising sources
Saved Meta exports for 1 to 30 September, 1 to 7 October and 8 to 21 October 2026. Overlapping dates and campaign, ad-set and ad views were not added together.
Average daily spend is total spend divided by reporting days. Spend per reported purchase event is total spend divided by the reported purchase-event count. Fees, refunds, software and labour costs are excluded.
Available social records reviewed +
Returned Metricool records for the publication window. These are records, not a count of unique creative across channels.
Channel and format
Records
Instagram feed posts
113
Instagram Reels
16
Facebook feed posts
167
Facebook Reels
63
TikTok posts
93
The featured Instagram carousel led the returned feed-post sample for reach and reported shares. The featured Facebook post led its returned feed-post sample for reach and link clicks. This does not mean the same formats will always outperform.
A TikTok post dated 30 July returned 8,336 views, 397 likes and 43 shares. Its creative was not visually verified during this review, so it is not a featured portfolio example. View the original TikTok post ↗.
What the measures mean +
Reach
The platform’s reported number of accounts or people who saw the content. Adding reach across posts or platforms does not produce a unique audience total.
Saves and shares
Recorded actions on a post. They help show audience response but do not establish a purchase or a unique customer.
Link clicks
Clicks recorded against a post’s links. These are not necessarily unique visitors, qualified enquiries or completed bookings.
Meta reported purchase events
Purchase events credited using the campaign’s attribution settings. They are not a deduplicated booking ledger and do not establish profit.
Missing values
Unavailable measures are treated as unknown. Facebook’s paid and organic reach breakdown did not reconcile, so we have not called its reach organic or claimed the post was cost-free.
What we can and cannot conclude +
See published work and the activity reported by the platforms. Together, these examples demonstrate practical experience running and reviewing marketing for a real business.
They do not establish independent client results, causation, profitable growth, a typical monthly return or a guarantee for another business. A fuller commercial case would connect the work to verified enquiries, bookings, retained revenue and total costs.
Detailed source and selection notes +
Source and limits of this example +
Original post: “Authenticity is a tribe magnet”, 12 August 2026. Source: signed-in Instagram Insights, checked 24 October 2026. Counts are the totals displayed at retrieval, not results from a controlled campaign period. This is a selected example, not a claim that it is the account’s highest-performing post ever.
We reviewed personal posts and collaborations while selecting the example. The collaborations checked did not provide stronger verified follows and saves than the personal-account examples. This was not an exhaustive ranking of every post.
The same insights screen displayed a separate Facebook total of 918 views. Those views are excluded from the Instagram figure. We have not verified whether any paid distribution contributed, so this example is not described as organic-only or cost-free.
The displayed shares and interaction components did not reconcile with the aggregate interaction total. We have left those disputed measures out rather than inferring a share count. No claim is made that AI tools or a Business in Motion package caused these historic results.
How these examples were selected +
We queried Metricool for posts published from 25 July to 22 October 2026. It returned 113 Instagram feed posts, 16 Instagram Reels, 167 Facebook feed posts, 63 Facebook Reels and 93 TikTok posts. These are the records available through this connection, rather than a complete account history.
The Instagram carousel had the highest reported reach and share count among the returned Instagram feed posts. The waterfall post had the highest reported reach and link-click count among the returned Facebook feed posts. We also checked their creative and captions before selecting them. Older posts have had longer to accumulate results, so this is a portfolio selection, not a controlled comparison of formats.
Unavailable metrics were not treated as zero. The paid and organic breakdown for Facebook could not be reconciled, so its reach is described as reported reach.
These examples demonstrate published content and audience response. They do not establish Business in Motion client results, an agency handover effect, booking revenue or guaranteed future performance.
What this booking example establishes +
This demonstrates that Aaron runs a business receiving bookings through its own website. The data does not identify which social posts, ads, repeat customers or other sources generated each booking, so it is not described as a social conversion rate or Meta return on ad spend.
The four complete weeks recorded 53, 62, 72 and 29 product bookings. They do not establish that bookings became more consistent or that a management change caused a sales improvement. The example is about the direct website booking channel, not a claim of improving weekly consistency.
Instagram account-wide figures were checked on 27 October 2026. Metricool’s connected Instagram account was @the.conscious_self; its workspace name did not identify a second connected account. Instagram external link taps and Metricool profile-button clicks are different measures and have not been combined.
Customer feedback
Hear from our customers.
Read customer feedback about Business in Motion on Trustpilot.
The Conscious Self / Business content
Showing the experience and the offer
The autumn carousel introduced Always Human. The waterfall post used a real experience photograph, explained the sauna offer and included a booking link. You can open both original posts below.
Instagram · The Conscious Self · 9 September 2026
An invitation people shared.
Purpose: introduce the Always Human offer.
An Always Human carousel, using the business’s existing autumn design and a short caption. Selected for the reach, saves and shares recorded in Metricool.
- Accounts reached
- 10,362
- Saves
- 28
- Shares
- 49
Published content. Figures checked in Metricool on 23 October 2026.Facebook · The Conscious Self · 5 October 2026
Show the experience. Explain the offer.
Purpose: explain the experience and give people a booking route.
A real waterfall photograph with copy about the sauna experience, a request for reviews and a booking link. The same creative appeared on Instagram; these figures belong to the Facebook post.
- Reported reach
- 33,920
- Link clicks
- 248
- Shares
- 10
Published content. Figures checked in Metricool on 23 October 2026.The approach
Use the business’s own imagery and writing to explain an experience people can actually book.
The response
The carousel recorded 10,362 accounts reached, 49 shares and 28 saves. The Facebook post recorded 248 link clicks alongside its reported reach of 33,920.
The next question
Which interested visitors became customers? The recorded clicks justify checking the booking journey, but cannot answer that on their own.
Selected posts from Aaron’s own business. Figures checked in Metricool on 23 October 2026. Counts may include repeat activity and do not establish sales.
The business Instagram account over 90 days +
Instagram’s selected 90-day view showed 609 external link taps, 3,201 profile visits and 320,915 views.
Read from @the.conscious_self’s Instagram Account Insights on 27 October 2026. Facebook views are excluded. External link taps can be on any eligible profile link, not necessarily the booking link. Activity can repeat and overlap with the posts above.
How these posts compare within the reviewed sample +
Putting the figures in context
Why these results matter.
Good marketing needs to be seen, give people something worth keeping or sharing, and make the next step clear. These examples show those parts of the work in practice.
The Instagram carousel
Its reach of 10,362 was around 20 times the median reach of 524.5 across the 76 carousels returned. It had the highest reported reach and share count among the 113 returned Instagram feed posts.
Metricool also attributed six follows to this post. The evidence supports a strong awareness example within this sample. It does not establish how many people booked Always Human.
The Facebook post
Its reported reach of 33,920 and 248 link clicks were the highest among the 167 returned Facebook feed posts. Among 84 albums, median reported reach was 1,058.5 and median link clicks were 3.5.
The post generated attention and a recorded next step. Link clicks can include repeat activity and do not tell us how many visitors completed a booking.
These are selected standout posts, not typical results or forecasts. Posts have had different amounts of time to accumulate activity. The comparison does not isolate the effects of format, budget, subject or timing.