Independent support for small businesses

The work, made tangible

Inside a month’s work

A content plan, finished creative and a review you can act on.

See how social content, customer emails and reporting could work together for a small business. Your plan starts with your customers, priorities and monthly package.

01 · The monthly plan

A monthly content plan

See an Essentials month in practice: 8 original social pieces shared across up to 2 channels, plus 2 email campaigns. Topics are agreed with the owner before production.

Workshop & Wheel · Illustrative monthly social plan
TimingPieceTopicPurposeNeeded from the owner
Week 1Post 1What a bike service includesService explanationApproved service list
Week 1Post 2Meet the workshop teamPeople behind the businessReal team photo and short introduction
Week 2Post 3Three checks before your next rideUseful adviceMechanic-approved checklist
Week 2Post 4A repair explainedShow the workReal workshop photo and repair notes
Week 3Post 5Which service should I book?Customer questionCurrent service options
Week 3Post 6What to bring to your appointmentMake booking easierConfirmed booking instructions
Week 4Post 7How the workshop approaches a repairExplain the processReal photograph and process details
Week 4Post 8Available appointmentsClear next stepConfirmed availability and booking link

Email 1 · Week 2 Explain the service and help customers choose their next step.

Email 2 · Week 4 Share a useful maintenance tip and confirmed workshop availability.

Dates and channels are confirmed in the working plan. A cross-post does not become another original content piece. Photos, service details and availability come from the business.

02 · A branded static post

A post for a bicycle workshop

A typography-led graphic for an invented brand. When a post needs photography, it uses real images supplied by the client.

WORKSHOP
& WHEEL

Tyres.
Brakes.
Chain.

Three checks.
A better place to start.

Illustrative brand graphic · No generated photography

Accompanying caption

The caption that goes with it

Before your next ride, give your tyres, brakes and chain a quick check.

Check tyre pressure against the tyre manufacturer’s guidance. Make sure both brakes work before setting off. Look for signs that the chain needs attention.

Not sure what you’re looking for? Book a service and tell us what you’ve noticed. We’ll explain the options before starting any agreed work.

Before this goes live

The owner checks the advice, service details and booking route. We confirm the design and caption, then get approval before scheduling.

03 · A customer email

An email with a service to book

A campaign prepared for the client’s own email platform and eligible audience. This example explains a service without inventing a discount or deadline.

Subject Is your bike ready for its next ride?

Preview A quick check now can help you decide what needs attention.

WORKSHOP
& WHEEL
BIKE CARE

Ready for
your next ride?

Three checks before you head out.

Clean line illustration of a bicycle accompanying the pre-ride checks

If your bike has been sitting unused, take a moment to check it before your next ride.

01Tyres
02Brakes
03Chain

How do the tyres look? Do both brakes work? Is the chain moving freely?

If something feels wrong, tell us about it when you book. We can discuss the service options and explain the work before you decide.

Book a bike service

Illustrative button. This demonstration does not take bookings.

What we check

Checks before sending

  • The service and booking link match your current offer.
  • The subject line and preview describe the email accurately.
  • The layout reads clearly on a phone.
  • Links are checked and a test email is reviewed.
  • The intended audience and sending time are agreed with you.

You pay for and own the email platform. Any additional list work or automated sequence is scoped separately.

04 · Reporting and next actions

A report that helps you decide

See what was delivered, what the available results show and which decisions come next. Measurement fields are empty because this sample is not a live campaign.

Workshop & Wheel

Monthly review

Sample format
08Social pieces · allowance
02Email campaigns · allowance
Delivery Evidence Next steps

Delivery tracker

Original social content
Allowance: 8 · Delivered: to record
Email campaigns
Allowance: 2 · Sent: to record
Approvals and blockers
Record outstanding decisions and owners.

Results to review

Social response
Reach, saves, profile visits and relevant link clicks.
Email response
Delivered emails, link clicks and unsubscribes.
Business outcomes
Confirmed enquiries or bookings where tracking supports the link.

Next actions

  1. Compare the topics using the available response data.
  2. Ask the owner which enquiries became confirmed bookings.
  3. Agree the next month’s priorities and missing assets.

No invented performance figures. Where attribution is unavailable, the report says so. Views and clicks are kept separate from sales.

Example analysis using a real published post

The waterfall post

Reported Facebook reach
33,920
Link clicks
248
Shares
10

What it tells us: people saw the experience and used the link in the post. It is a useful example of attention leading to a recorded next step.

What we would check next: compare the available website and booking records for the period. Without a reliable connection, these clicks cannot be reported as bookings.

A possible next test: use another genuine experience photograph with one focused offer and a tagged booking link. This is an example recommendation, not a test already run or a promised result.

The Conscious Self, Aaron’s own business. Post published 5 October 2026. Metricool figures checked 23 October 2026. Counts can include repeat activity.

See the published post and source notes ↗

Built around your business

Start with the work you need.

Know what is included before you commit. Your proposal confirms the deliverables, monthly limits and setup work.

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