The Conscious Self: £15.63 to £6.54 per Meta-reported purchase event across the compared reporting periods.
Aaron runs The Conscious Self alongside developing Business in Motion. This is an example from his own business, with figures from 1–30 September and 1–21 October 2026.
I previously used agencies for The Conscious Self. I felt I was spending too much for the return I was seeing. I now manage more of the work directly, with a lower advertising budget and a more consistent approach to reviewing the campaigns.
The figures below describe the exported reporting periods. The precise agency handover date and management fees have not been verified, so these periods are not labelled as a controlled agency-versus-in-house test.
WHAT THE EXPORTS SHOW
Comparing spend with reported purchases
October retained around 87% of September’s daily reported purchase activity on 36% of the daily ad spend. Daily averages make the different reporting lengths comparable.
64%Lower average daily ad spend
58%Lower spend per reported purchase event
87%Of the previous daily reported purchase activity retained
Meta export comparison. GBP, rounded to two decimal places.
Measure
1–30 Sep 2026
1–21 Oct 2026
Reporting days
30
21
Actual ad spend
£1,515.66
£386.07
Average daily spend
£50.52
£18.38
Meta-reported purchase events
97
59
Reported purchase events per day
3.23
2.81
Spend per reported purchase event
£15.63
£6.54
The useful outcome is advertising efficiency: average daily spend fell from £50.52 to £18.38, while daily reported purchase events moved from 3.23 to 2.81. Purchase activity was around 13% lower on around 64% less daily spend. These platform figures do not establish revenue, profit or a return on investment.
THE OCTOBER SNAPSHOT
The three October weeks
The exports record £126.08 of spend and 20 purchase-result events for 1–7 October; £131.13 and 16 events for 8–14 October; and £128.86 and 23 events for 15–21 October.
Reported purchases continued in all three October weeks, alongside the smaller spend. This shows ongoing activity across the measured window. Your own offer, audience and tracking determine which measures and results matter for your business.
Recent Meta snapshot · 12–25 October 2026
From advertising to the website.
Over these 14 days, £264.45 of Meta advertising spend recorded 711 landing-page views and 31 reported purchase events. That works out at £0.37 per landing-page view and £8.53 per reported purchase event.
711Meta-reported landing-page views
£0.37Average spend per landing-page view
31Meta-reported purchase events
Ad-level totals match the separate ad-set export for the same dates. These are the same activity viewed two ways, counted once. Page views can include repeat visits; purchase events use Meta attribution and are not verified unique bookings or revenue. This is a separate snapshot from the September–October comparison above.
How we checked the figures.
September uses the 1–30 September ad-set export, cross-checked against its age and gender breakdown.
October uses the 1–7 October ad export and the daily 8–21 October ad export. The latter was cross-checked against the matching ad-set export.
Ad, ad-set and campaign views were not added together. Overlapping date windows were not added together.
Purchase-result events are counted only where Meta’s result indicator identifies a pixel purchase. Different attribution settings appear in the exports.
Daily spend is total spend divided by reporting days. Spend per reported event is total spend divided by the reported purchase-event count.
Agency fees, software costs, staff time, refunds and verified booking revenue are not included. The exports do not establish an exact £500 monthly budget-change date.
The exports use click and view attribution windows. Meta’s reported purchase events are not a deduplicated booking ledger. Differences in offers, event dates, seasonality, tracking and attribution can affect the comparison. No causal improvement or independently audited revenue claim is made.
Analysis prepared 23 October 2026 from the saved CSV exports. The Conscious Self is Aaron’s own business, not an independent client endorsement. The underlying customer records and account details are not published.
APPLY THE PROCESS TO YOUR BUSINESS
Start with what you need to improve.
Start with your offer and current systems. Then agree the work, budget and measures that will guide decisions for your business.
